- Morning09:00–13:00
Arrivals & private transfers
Meet-and-greet at Malpensa or Linate, private transfer and check-in at the delegation hotel.
- Midday14:00–15:30
Welcome session: objectives for the week
Introductions, each company’s priorities, house rules (Chatham House) and the logic of the week.
- Afternoon16:00–18:00
Briefing: how Milan turns craft into brand value Keynote
An insider’s map of the fashion, furniture and luxury ecosystem: family groups, districts, suppliers and the role of the fairs. Speaker announced soon.
- Evening20:00
Welcome dinner Peer dinner
A private dinner for the delegation in the Brera district.
April 2027 · Executive delegation
Photo: Jiuguang Wang · CC BY-SA 3.0
Milan 2027: design, fashion & luxury retail.
Milan is where design, fashion and luxury turn craft into experiences customers pay a premium for, and Design Week is when the whole city shows how it is done. For Latin American retailers and brands, it is a masterclass in brand experience, clienteling and omnichannel luxury.
The logic of the week
Why Milan, and how the five days build.
Milan is where design, fashion and luxury turn craft into experiences customers pay a premium for, and Design Week is when the whole city shows how it is done. For Latin American retailers and brands, it is a masterclass in brand experience, clienteling and omnichannel luxury.
Day 1 context · Days 2–4 deep dives: retail, making, design · Day 5 synthesis and LatAm application
- When
- April 2027 · exact dates announced soon
- Where
- Milan · Brianza · Como
- Duration
- 5 days
- Group
- 12–15 senior executives
- Language
- English–Spanish interpretation
Day by day
The agenda
The programme for the week. Hosts and speakers are announced as they confirm; exact times are shared with each participant before departure.
- Morning09:00–10:30
Keynote: "The store as a stage: luxury retail after omnichannel" Keynote
A senior retail executive on flagships, clienteling and the role of the store in a digital journey. Speaker announced soon.
- Morning11:00–13:00
Guided walk: the Quadrilatero della Moda and Galleria Vittorio Emanuele II Site visit
Flagship formats, window design, service rituals and visual merchandising, read with a retail designer.
- Midday13:30–15:00
Working lunch: clienteling that customers welcome
Peer discussion on client books, private appointments, data and the limits of personalisation.
- Afternoon15:30–17:30
Roundtable with luxury CX and e-commerce leaders Closed-door
Closed-door session on service standards, after-sales, resale and online luxury. Participants announced soon.
- EveningEvening
Evening at leisure
Free evening in the city, with recommendations from our team.
- Morning08:00–09:00
Private transfer to the Brianza furniture district
Briefing on board: how Italian industrial districts work.
- Morning09:30–12:00
Site visit: a design-led furniture manufacturer Site visit
Craft and industrial processes side by side, made-to-order production and the dealer network (host announced soon).
- Midday12:30–14:00
Lunch on Lake Como
A working lunch on the lake.
- Afternoon14:30–16:30
Site visit: a Como silk and textile workshop Site visit
From design to printed silk: how a supplier district serves the world’s luxury houses (host announced soon).
- Evening20:00
Cultural evening in Como Cultural evening
A private visit and dinner in a historic villa or garden on the lake.
- Morning09:00–10:30
Keynote: "Designing experiences people pay a premium for" Keynote
A designer or creative director on brand worlds, materials and the economics of design. Speaker announced soon.
- Morning11:00–13:30
Guided visit: Salone del Mobile and Design Week installations Site visit
The fair and the city installations, read for retail and brand ideas.
- Midday14:00–15:00
Lunch in the Tortona or Brera design district
- Afternoon15:30–17:30
Roundtable with founders of design-led brands Closed-door
How small brands build global audiences: product, community, wholesale and direct-to-consumer. Participants announced soon.
- Evening20:00
Peer dinner Peer dinner
The delegation’s dinner, one table, one topic.
- Morning09:00–11:30
Workshop: your 90-day action plan Workshop
A facilitated session translating the week into each company’s priorities.
- Morning12:00–13:00
Closing roundtable: luxury and design lessons for LatAm Closed-door
What applies at home, and what does not.
- Midday13:00–14:30
Farewell lunch
Closing remarks and the follow-up plan.
- Afternoon15:00
Departures, or optional follow-up meetings
Transfers to the airport. Optional extra day for private meetings.
Places are named where they are public. Companies, hosts and speakers are named only once they have confirmed.
Next step
Talk to us about Milan.
Register your interest and we will send you the full programme and the exact dates first.